We were inspired by attributes of an athlete. While researching different posters and branding materials and we were inspired by an athlete in motion. Particularly, a basketball player taking a jump shot. When you study the legs suspended in air, it creates interesting bends and motion.

Part of our initial engagement with this client was workshopping virtually and nailing down words and expressions they wanted associated with their desk standard moving forward. A snapshot from our session highlights some words like “iconic”, “of sport”, and “agile”.